Winning them
Grow profit is not only winning clients. It's keeping them longer.
People look you up before they speak to you. What they find sets their expectation of the whole business: what you charge, what standard you work to, whether you're worth a call at all. And once they've called, how long they stay decides what that call was worth.
67%
of business buyers would rather not speak to anyone until they've decided . Gartner, 2026
Keeping them
Every year a client stays is a sale you didn't have to make. Every one that leaves is a sale you have to make twice.
So losing one is not only the invoice you'll miss next month. It's every year they would have stayed, plus the cost of finding someone to replace them.
50%
Loyal customers are 50% more likely to try new products, and tend to spend more over time. Invesp
Calculator What a lost client costs
One client, worth £10,000 a year, leaves
Illustrative. Put your own figures in.